Contributing Writer / Elliot Klein

Your small business has grown to the point that you need to hire more help. Congratulations! Now it’s time to start putting the word out that you’re looking to hire someone. Unless you’re trying to find someone through word-of-mouth, you’ll probably start this process by writing a job listing. But if you’ve never written a job listing before, where do you even begin with that? Or what if you’ve written a job listing, but don’t seem to be reaching the right people? Here are three helpful hints for writing effective job listings:

Keep it Clear

When writing a job listing, remember that people who are very actively looking for work are probably looking at several job listings a day. If they have to read through several paragraphs of content just to find out what the job title is, what its duties are, or where you’re located, they might simply move onto the next listing. Make sure the most important information like the job title, job duties, and requirements are extremely easy to find. Writing a brief description of the job, then use bullet points to list things like the job’s responsibilities and the qualifications you’re looking for is an excellent way to go about this. The job’s title and where your business is located should be very clearly stated, preferably near the top of the listing.

If there are other very important things an applicant would want to know, such as if the job involves working nights or weekends or involves a lot of travel, be sure to make those points clear because things like that could be a “make it or break it” factor for many job seekers. That way, you won’t waste time interviewing candidates who seem great, only to find out they definitely aren’t okay with those things.

Tell Them a Bit About Yourself

Applicants generally like to know a little bit about the place they’re applying for a job at. Include a brief paragraph telling applicants a little about your business, its history, and any interesting or noteworthy things your business has achieved. Have you won any awards or been featured in any local media? Go ahead and mention some of those things! And, of course, don’t forget to include a link to your company’s website where an applicant can learn more in depth about your business and what you do.

Try to Reflect Your Company’s Culture

When you’re trying to hire someone, you want to hire someone who will fit in nicely with your company’s culture. Writing a job description that reflects your company’s culture will help encourage people who would fit in to apply. If you’re very proud of your company’s fun, laid-back atmosphere, go ahead and mention that ping pong table in the break room! Just remember that a job posting is still a reflection of your business and even if you have a relaxed company culture, it’s still important to maintain a level of professionalism.